MAP 1.3 - AI's Business Value

NIST AI RMF (in the playbook companion) states:

MAP 1.3

The business value or context of business use has been clearly defined or – in the case of assessing existing AI systems – re-evaluated.

About

AI systems should present a business benefit beyond the status quo when considering inherent risks and implicit or explicit costs. Defining and documenting the specific business purpose of an AI system in a broader context of societal values helps teams to evaluate risks and increases the clarity of “go/no-go” decisions about whether to deploy.

Actions
  • Build transparent practices into AI system development processes.

  • Review the documented system purpose from a socio-technical perspective and in consideration of societal values.

  • Determine possible misalignment between societal values and stated organizational principles and code of ethics.

  • Flag latent incentives that may contribute to negative impacts.

  • Balance AI system purpose with potential risks, societal values, and stated organizational principles.

Transparency and Documentation

Organizations can document the following:

  • How does the AI system help the entity meet its goals and objectives?

  • How do the technical specifications and requirements align with the AI system’s goals and objectives?

  • To what extent is the output appropriate for the operational context?

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